Privacy Policy

What is this Privacy Policy for?

This privacy policy is for this website (www.phonicsbloom.com) and is provided by Amrak International Ltd. It governs the privacy of users who choose to use this website.

The policy explains how we collect, use, store and protect your personal data, and outlines your rights under UK data protection law.

The Website

This website and its owners take a proactive approach to user privacy and ensure that the necessary steps are taken to protect the privacy of users throughout their visiting experience. This website complies with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Subscriber Data

During the subscription process for both home and school users, we collect basic personal information to create and manage your account. This data is treated as confidential and is stored securely. Sensitive data such as passwords are encrypted.

We do not share your personal data with third parties except where necessary to provide our services or where we are required to do so by law.

Payments

Payments for subscriptions are processed securely by third-party providers.

Home subscriptions are handled via PayPal and are recurring yearly payments. No payment details are handled by or stored on the Phonics Bloom website.

School subscriptions are handled via Stripe as one-off payments using Stripe Checkout. Payment details are entered directly into Stripe’s secure payment pages and are not handled or stored by the Phonics Bloom website.

We only receive limited information required to confirm payment (such as your name, email address and transaction status).

Please refer to the privacy policies of these providers for details on how your payment data is processed:

Use of Cookies

This website uses cookies to improve the user experience. Where applicable, we use a cookie consent mechanism allowing users to accept or reject non-essential cookies on their first visit, in line with UK legislation.

Cookies are small files stored on your device that help us understand how the website is used and enable certain functionality, such as login and access to subscription areas. Information stored in these cookies is encrypted where appropriate.

You can control or disable cookies through your browser settings. However, some features of the website may not function correctly without them.

This website uses analytics software (such as Google Analytics) to monitor visitor usage. This helps us improve the website. This data does not identify individual users.

Third-party cookies may also be used for referral tracking, sponsored links or adverts. These cookies typically expire after a set period and do not store personal information.

Contact & Communication

Users contacting this website do so at their own discretion and provide personal information at their own risk. We take appropriate measures to ensure that your data is kept secure.

Your information is used to respond to enquiries, provide support, or supply information about our services where appropriate. We will only send marketing communications where you have given consent or where permitted by law.

Email Newsletter

This website may operate an email newsletter to inform subscribers about products and services. Users can subscribe voluntarily and may unsubscribe at any time.

Subscriptions are managed in accordance with the Privacy and Electronic Communications Regulations (PECR). Personal data is stored securely and is not shared with third parties.

Email campaigns may include tracking (such as email opens and link clicks) to help us improve our communications. This data is used for analysis only.

All emails include clear instructions on how to unsubscribe.

External Links

This website may include links to external websites. While we aim to link only to reputable sources, we cannot guarantee the content or security of external sites. Users should exercise caution when visiting external links.

Adverts and Sponsored Links

This website may contain sponsored links and adverts. Clicking on these may result in cookies being stored on your device for tracking purposes. We are not responsible for the content or privacy practices of third-party websites.

Social Media Platforms

Interactions on external social media platforms are subject to the terms and privacy policies of those platforms. We advise users to exercise caution when sharing personal information.

We will never request sensitive information via social media.

Shortened Links in Social Media

Links shared on social media may be shortened. Users should take care before clicking such links, as we cannot guarantee their destination or safety.

Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data where appropriate
  • Restrict or object to processing of your data
  • Request transfer of your data

To exercise any of these rights, please contact us using the details provided on this website.

Resources & Further Information

The contents of this policy may be updated from time to time. Please check this page periodically for any changes.

v3.0 April 2026